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The goal of any business is to improve productivity, enhance the customer experience, and maximise profits--Artificial Intelligence (AI) can play a crucial role on all these fronts, says Ramprakash Ramamoorthy, director of research at ManageEngine, the enterprise IT management division of Chennai-based business software maker Zoho. "The enormous growth witnessed in cloud computing has resulted in a huge amount of generated data. This is where AI steps in. Utilising AI to analyse vast amounts of collected data helps businesses gain a deep understanding of their systems," he says. Ramamoorthy stresses that when deployed correctly, AI systems can predict outages, help provide proactive infrastructure management and ensure better service availability.